# Recommendations for getting listed on Bestchange

If you have completed the site setup from [the first step of the documentation](https://lara-script.gitbook.io/docs/how-to-install-lara/purchasing-a-domain) now, in parallel with setting up the site, you can start thinking about building a reputation layer and preparing for listing on monitoring platforms.

Listing on BestChange is not a formal application procedure, but the result of a comprehensive assessment of the project based on a set of indirect signals. First of all, it is not the site itself that is analyzed, but its presence in the industry: how long the project has existed, whether it has a public history, how it communicates with users, and how it is represented on external platforms.

In practical terms, this means that the exchange service must be prepared not as a “service with an exchange form,” but as a full-fledged market participant with a well-established reputation model.

A critically important factor is time. The standard preparation period is **from 6 months**, during which the project’s cumulative history is formed. This time is used not for “waiting,” but for actively building presence.

**Important:**\
The period is counted from the start of public activity, and the time since the site launch is also taken into account.

### **Technical readiness and compliance with ecosystem requirements**

From an infrastructure perspective, the exchange service must ensure stable and predictable operation:

* correct transfer of rates in the format used by monitoring services, which our platform supports
* absence of errors in calculations and processing of exchange directions, meaning the data in the directions must be up to date and configured for full operation
* compliance with application processing procedures
* transparent logic for locking in the exchange rate without hidden fees

Separately, the presence and correctness of procedures are checked:

* exchange rate locking conditions
* application processing time
* cancellation scenarios
* restrictions and limits

The AML/KYC policy should not be declarative, but applied in practice. The system must have a clear algorithm for transaction verification, handling risky operations, and user verification.

At the level of interaction with clients, predictability is important: available communication channels, prompt support, and a unified communication standard; in other words, the exchange service must be accessible to clients.

**Mandatory:**

* support email
* Telegram / website chat
* alternative communication channels

### **Building a public profile (key block)**

The main amount of work takes place outside the site — in the public sphere.

The exchange service’s task is to form a stable trace of presence:

* on forums
* in monitoring services
* in review services
* in the information space

This is not marketing in the classical sense, but the creation of a reputation profile that can be verified through external sources.

### **Forums as a reputation base**

Forums remain one of the most important sources of trust.

Work is built through creating and maintaining threads on relevant platforms; recommended list:

* [Bitcointalk](https://bitcointalk.org/index.php?board=237.0) 
* [MMGP](https://mmgp.com/forumdisplay.php?f=184) (placement for a fee)
* [Bits.media](https://bits.media/)
* [BitcoinFor](http://bitcoinfor.ru/)
* [WMZForum](https://wmzforum.info/)
* [SearchEngines Guru](https://searchengines.guru/ru/forum/optimizators-exchange/financial-announcements) (placement for a fee)
* [CryptoGid](https://cryptogid.org/) 
* [Bitalk](https://bitalk.biz/)

We recommend maintaining 3–4 forums with active posts (\~4 per month about you)

Work format:

* creating an exchange service thread
* regular updates
* responses to user questions
* maintaining live discussion

Key parameter - **duration of activity**.

A thread that exists and develops over 6 months has significantly more weight than many new but inactive threads.\
Reputation is formed not by the number of posts, but by their life cycle.

### **Monitoring services as a validation layer**

Monitoring services act as an aggregator and confirmation of the project’s presence on the market.

It is important to understand: registration in monitoring services alone does not produce an effect. The main signal is formed through:

* the presence of reviews
* user activity
* length of presence
* interaction with the audience

Monitoring services, in essence, record external evaluation of the project, and it is this layer that is used as an additional argument when analyzing the exchange service. 

**Examples:**

* [kursoff.biz](https://kursoff.biz/)
* [obmify.com](https://obmify.com/)
* [exchangesumo.com](https://exchangesumo.com/?uxt_pg_featureFlags%5Buxt_00%5D=test)
* [wellcrypto.io](https://wellcrypto.io/)
* [okchanger.ru](https://www.okchanger.ru/)
* [rates.guru](https://rates.guru/)
* [allchange.org](https://allchange.org/)
* [kurs.expert](https://kurs.expert/)
* [Pro-Obmen.ru](https://pro-obmen.ru/)
* [Exnode.ru](https://exnode.ru/)
* [bestexchangers.ru](https://bestexchangers.ru/)

Some of the monitoring services cooperate on a paid listing basis

### **Reviews and external trust services**

Review services (Trustpilot, MyWOT, Webproverka and similar) play the role of an independent source of reputation.

Key points:

* mandatory profile verification
* presence of real reviews
* absence of artificial activity
* handling negative feedback

In industry practice, review boosting is seen as a risk factor. In contrast, the natural dynamics of reviews create a stable trust profile.

### **Content and expansion of presence**

An additional signal is formed through content and mentions:

* publications on third-party resources
* exchange service reviews
* media mentions

Having an English-language version strengthens the project’s positioning and expands its geographic presence. This is especially important for perceiving the project as mature and scalable; moreover, it will later make it possible to obtain a listing both on the Russian-language version of BestChange and on the English-language one

### **Behavioral factors and real traffic**

When evaluating the project, indirect behavioral signals are taken into account:

* user return rate
* usage stability
* session duration
* repeat transactions

It is real user activity that confirms the viability of the service.

### **Financial and operational signals**

An important factor is demonstrating financial stability:

* presence of reserves of approximately from $10,000
* readiness for operational load
* investments in market presence

Paid placement in monitoring services and participation in the ecosystem is an additional signal of the project’s seriousness.

### **Preparing to submit an application**

By the time of application, the project should already have:

* a formed public history
* forum activity
* presence in monitoring services
* reviews on external platforms
* a ready technical base

Then the verification stage begins, where the combination of factors is analyzed rather than individual elements.

Additional communication is also conducted, including video verification, during which understanding of the exchange service’s operational processes is checked.

If you do not have your own technical specialist who can correctly describe and support the technical processes of the exchange service, we can recommend involving specialists from the [**Lyxonn**](https://lyxonn.com/ru).

team. They can not only help with passing verification, but also provide support for the technical part of the site, as well as monitoring its proper operation.

### **Key preparation model**

Successful projects work according to the following model:

1. technical readiness
2. systematic public activity
3. accumulation of history (6 months)
4. formation of a reputation profile
5. submission of an application

### **Conclusion**

Listing on BestChange is the result of systematic work, not a one-time action.

In industry practice, the projects that win are those that:

* start preparation in advance
* work on reputation, not on quick results
* build history rather than imitate activity

It is the accumulated effect across all channels — forums, monitoring services, and reviews — that becomes the decisive factor in the decision to list.\
\
Useful BestChange links:\
[Conditions for including an exchange service in BestChange monitoring](https://www.bestchange.ru/wiki/add.html#2)\
[Conditions for exchange services to participate in the monitoring](https://www.bestchange.ru/wiki/rules.html)\
[BestChange platform terms of use](https://www.bestchange.ru/wiki/terms.html)