Google Tag Manager

GTM is the "single control panel" for everything related to analytics and tracking on a website. It speeds up the implementation of marketing tools, reduces the workload on developers, and allows rapid response to changes in advertising campaigns.

🧭 How to get Google Tag Manager (GTM ID)

🔹 1. Sign in to Google Tag Manager

Go to the site: https://tagmanager.google.com/ Sign in with your Google account.

🔹 2. Create an account

If you don't have a Tag Manager account yet:

1. Click the button "Create Account" (Create Account).

   
2. In the Account Name enter the name of the site or project.

3. In the Country select the country.

4. Check the box "Share data anonymously with Google and others", if you want (not required).

🔹 3. Create a container (Container)

1. In the Container name enter the name of the site or application (for example: mywebsite.com).

2. In the Target platform choose Web, this is the environment where you will use the container:

3. Click Create.

🔹 4. Accept the terms of use

Read the Google Tag Manager terms and click Yes (Agree).

🔹 5. Get the container code

After creating the container, a popup with the installation code will appear. Your Container ID (GTM ID) will look like this:

GTM-XXXXXXX

You can see it:

• at the top of the Tag Manager dashboard;

• or in the container settings: Admin → Container Settings → Container ID.

🔹 6. Install the code on the site

For GTM to start working:

1. Copy the code from the popup.

   
2. Paste it into the site's admin panel; this is done through Settings - Google Settings - Google Tag Manager manually.

3. Save the changes in the admin panel, and after that click Connect in Tag Manager.

4. If the connection is successful, you will receive a notification like this

   

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